KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Approximately 94% reported that their sales and marketing performance rose as well.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

AUGUST 24, 2021

Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics. Marketers are now judged primarily based on their ability to produce demonstratable growth in revenue and sales.”.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

FEBRUARY 16, 2021

Other notable benefits include the ability to drive sales at the point-of-sale, increasing brand recall, and meaningful personalization. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

SEPTEMBER 21, 2021

Eighteen percent directly attributed videos to an increase in sales. In 2020, approximately 73% of organizations claimed that they’re using some form of video analytics. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . From the Pathfactory Report: Marketers are confident in their content’s discoverability and usage in marketing campaigns, but the confidence falls flat when it comes to sales adoption.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 2, 2018

Today’s marketers have more data and analytics than ever before, so it would seem they should be able to tie their efforts directly to the success of the company,” said Caren Fleit, managing director, Korn Ferry Global Marketing Officers Practice. Data, Analytics, and Marketing Content Personalization.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? This is followed by improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent).

Planning 161

Planning Banners Marketing & Strategy Analytics 161

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. Taking actions from trusted data and insights to improve marketing and sales outcomes is a complex undertaking.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

OCTOBER 2, 2017

The CMO Council recently published the “Customer Experience Dynamics” report to gauge how marketers are utilizing data and analytics. Approximately 20 percent of marketers believe they need more actionable insights from data and analytics in order to improve the customer experience. Marketing Strategies and Data Quality.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 2, 2017

B2B marketers have become more adept at leveraging SEO to drive leads and sales as the channel has moved from an emerging trend to digital marketing staple over the years,” concluded the authors of the report. How B2B Marketers Use Analytics for ROI Measurement. Approximately 25 percent said they have a multi-channel attribution model.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. Data, Analytics and Marketing Challenges.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Match Buyer Personas to Your Sales Funnel. In the marketing and sales worlds, things move fast. Are they focused on increasing ad sales? Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

JULY 12, 2016

HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., It’s hard enough to create alignment within sales or marketing, let alone across the two departments.”.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Don’t forget that email communication does not have to focus solely on sales communication; provide product updates, or free tips and tricks. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 7, 2021

If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Collaborate with sales early and often.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Poor Goal Tracking .

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

KoMarketing Associates

JANUARY 23, 2018

You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. While it means you’ve got a gap in your content, it also means you’ve probably been losing prospects at this stage of your sales funnel. but only after you’ve talked to Sales.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

FEBRUARY 28, 2017

Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent). An additional 41 percent find integrating sales and marketing data a challenge, and 38 percent cite budget acquisition as a significant challenge.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JANUARY 24, 2017

As software-as-a-service becomes more prevalent, the data shows outdated software is hindering marketing and sales efforts. On the positive side, B2B organizations are using the data collected by the CRM to improve the user experience (67 percent), support sales team initiatives (61 percent) and gain market insight (53 percent).

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

NOVEMBER 13, 2013

We know this information because of our new feature, Conversation Analytics. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance. Conversation Analytics tells you what happened ON the call. We just released it a few weeks ago. Calls Matter. I’m a B2B marketer.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

JUNE 30, 2021

Many B2B marketers are now directly compensated based on not just how many leads they generate, but how many MQLs (Marketing Qualified Leads) or SQLs (Sales Qualified Leads) they generate. I.e., it’s quite possible that 80% of the sales revenue you’re generating is coming from 20% of your leads. Lead Qualification Metrics.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

AUGUST 12, 2020

These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play. Promotional values, such as “free shipping” or “sale” are forbidden. Type is a catch-all that can be modeled to fit in numerous different circumstances.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

OCTOBER 4, 2017

The same percentage said they are using sales feedback, while 52 percent are basing assumptions on the number of leads created. To assess the effectiveness of tracked marketing content, 80 percent of marketers are using Web analytics. Approximately five percent said they do not have any tracking solutions in place.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

KoMarketing Associates

JUNE 2, 2016

List building initiatives do not need to focus solely on sales-specific objectives. Conversion Tracking Through Google Analytics. The simplest way to know whether social media has an influence – direct or indirect – in lead generation is by setting up goal tracking in Google Analytics. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. 7 Ways to Increase Accuracy and Insights in Google Analytics. 4 Time Saving Tools in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 23, 2017

To track the effectiveness of their content, 80 percent of respondents claimed that they are using Web analytics. Approximately 56 percent are relying on customer feedback, while the same percentage is using sales feedback. By the end of the year, 42 percent of marketers will spend at least $250,000 on content.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. Most have 10 tools in their sales and marketing tech stack.

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 4 Actionable Insights from Google Search Console Search Analytics Reports. KoMarketing’s Top 10 Posts of 2017. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 26, 2018

For B2B, this is especially important because the sales process is typically much longer than B2C. This means that content writers will be involved in multiple stages of the buying process before a sale is actually made. Writers can get more out of their content by monitoring and evaluating top performing assets.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162