Kaon

JULY 29, 2016

While data science and analytics has become an essential element of every modern marketing arsenal, all purchase decisions are made by people, says the report. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MARCH 21, 2017

As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging way.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. Yes, a significant portion of the buyer’s journey happens without a sales person’s involvement. Original article posted on MarketingDaily.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

MARCH 24, 2016

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. One of the least effective forms of persuasion, and paradoxically the most common sales method, is to talk to the audience, instead of with the audience.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

MAY 5, 2020

Kaon Interactive , the leading provider of interactive, 3D marketing and sales applications for global B2B brands, has been awarded the Customer Experience Transformative CEO Award for Digital Transformation by The CEO Forum , in recognition of our President & CEO Gavin Finn.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 4, 2019

Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed. Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

MARCH 12, 2020

The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. Engagement” is a metric that some marketers have started to use in the context of web analytics. If we look at the definition of engagement in Google Analytics documentation, they define it as: Any user interaction with your site or app.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

SEPTEMBER 26, 2019

She has held varying roles with increasing responsibility in consulting, analytics, finance and account management. Jim works within Kaon’s Sales organization. Joining the Kaon sales organization, Peter is focused on new-named accounts and based in Atlanta, GA. Peter McGurrin, Senior Director, Strategic Accounts.

Class 30

Class Enterprise Management Work Management Marketing Management 30