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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match. Marketing analytics is the answer.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

To change that perception, marketers need to start talking about how their marketing objectives impact the whole sales process and drive revenue. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. Balance : How many prospects are in each stage of the sales funnel? So how do you do it? Image: Courtesy of Localytics .

The Only Analytics That Matter Are Your Own

ANNUITAS

it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Use web analytics to examine which channels. Content. going.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

4 Ideas to Ensure Success With Sales Analytics

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Additionally, having a focused set of KPI goals for a sales team is just as important as having the right data. Third, make sure you can get to the “why” in your analytics.

The Big Missing Piece of Sales Analytics

Brainshark

Because sales analytics has a black hole You’ve read the statistics around reps not hitting their quotas. You’ve also likely seen firsthand the inefficiencies in determining the tactics that produce wins. Why the high degree of difficulty and failure?

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. The bane of many sales professionals’ routine is often the dreaded sales forecast. What do these successful sales leaders know, that the rest of us should be considering? Figure I: Current Performance Metrics: Sales Analytics Drive Added Business Value.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. content. 10.5% 9.1%

Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just Number of days it takes to move prospects from initial engagement to a sales opportunity. Value of all current sales opportunities. just to name a few.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI.

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick Hollison, CMO at InsideSales.com, shows how data science—especially marketing analytics—enables sales and marketing teams to unlock the high level performance potential they need to win.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Exploring big data with analytics is within the reach of more organizations than ever before.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole. So I thought it worth some discussion.

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Data Analytics. Demand data: Stacey defines “geofencing,” and gives another commercial example of target marketing combined with real time events and location, using the scenario of a high school basketball game as it affects retail sales of pizza and sweatshirts. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. sales departments.

Three Actionable Insights from Google Analytics

Sazbean

Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. You get to control their shopping experience and Pinterest doesn’t take a cut from your sales. Pinterest Analytics can also help you understand your own impact. The post Pinterest Analytics appeared first on Vertical Response Blog. Interests.

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of  Document Analytics. With version control, you’ll be able to make sure your sales team and customers access only the most on-brand and up-to-date content, easily updating assets across campaigns as changes are made—all while using the same URL. How it works is simple.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. sales departments.

A 101 in Marketing Analytics

It's All About Revenue

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

ABM Analytics: What Should You Focus On?

bizible

When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. I’ll be pretty straightforward with this: revenue should be the primary goal for all marketing. That is the goal. Are people reacting positively?

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees.  A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly.  The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. The prioritization of marketing metrics should always be based on your sales model.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. sales departments.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Social Media Metrics & Analytics; Measuring Success

NuSpark

Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform.  Does top management and sales have buy-in?  .

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. Why is data relevant in a relationship business like sales? His main points included: Data Mean Sales. Sales Needs to Adjust to Compete. There is no question that data-driven social selling can drive sales.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Pinterest Banks on Web Analytics

Synecore

Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. At a time when marketers are scrambling to improve social conversion rates by offering personalized user content, Pinterest Web Analytics should be well received.