Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Image Source: Hook Agency The truth is that there aren’t any cut and dry rules for evaluating your marketing agency’s capabilities.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

RebelMouse

JUNE 20, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. In addition to examining the data on a network-wide scale, we wanted to see if there was a noticeable difference in lifespan by traffic source.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Here’s a pretty good rule to follow: if you spend less on producing content than you earn in sales, then it’s worth it. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. Why Enable WooCommerce Google Analytics Tracking. When you connect a website to Google Analytics, it tracks your website activity and traffic. Plus, it creates its own analytics reports for you.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Google Analytics. An SEO audit is the perfect place to start.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. Google Analytics. Is one topic earning more traffic than another?

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Navigate the Channel

JANUARY 29, 2024

They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics. The Golden Rule: “Get Social” The fundamental principle that applies to everyone on social media, whether it’s for business or personal use, is to “Get Social.”

Social Media 65

Social Media Media Demographics FAQ 65

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Goal: Drive More Traffic 7.2 To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Metrics for Overall Video Performance 4.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

JUNE 24, 2019

Before you can start creating ads that convert better, it’s important to understand the basic rules of creating Instagram Stories ads first. You can choose from several objectives for Stories ads including reach, brand awareness, traffic, engagement, app installs, video views, lead generation and conversions. Decide on your objective.

Rules 103

Rules Impressions Practices Ads 103

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. 80/20 rule: The famous rule given by Pareto can be used here to remodel the marketing strategy.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

SocialPilot

APRIL 22, 2024

If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but you also need to post at the correct times. Luckily, Instagram’s native analytics provide all that information. This process then repeats, and ultimately, your post goes viral.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

FunnelEnvy

MARCH 16, 2020

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. Firmographic Vendor Considerations. SMB or Enterprise visitors).

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. It greatly increases the chances of conversion. Did you hear it right?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

The Point

OCTOBER 29, 2014

(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Hubspot

JULY 9, 2020

GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019 , businesses — including HubSpot — can only drop cookies once a user has given explicit consent (i.e., Once the new GDPR ruling was introduced, businesses scrambled to understand how to become GDPR-compliant. Traffic from Outside EU.

Hubspot 93

Hubspot Process Banners Domain 93

Zoominfo

AUGUST 25, 2020

The best way to avoid the time-suck of unproductive meetings is to set rules and boundaries around meetings. These rules can include things like setting time limits, preparing meeting agendas in advance, restricting meetings to only a few hours per day, or even declining invites if you don’t think a meeting is necessary.

Product 221

Product Work Management Marketing Management Planning 221

Optinmonster

SEPTEMBER 6, 2023

WordPress Affiliate Plugin – Best 10 These WordPress affiliate plugins will help you do everything from masking and promoting your affiliate links, collecting data, increasing traffic to your site, and more. Analytics and link tracking. MonsterInsights MonsterInsights is the best Google Analytics (GA) plugin on the market.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Make sure to comply with Twitter’s contest rules. Again, pay strict attention to Facebook’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Kevin Indig

APRIL 11, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. But Google Analytics is capped at 90 days, and there is no way to extend the lookback window. Half the battle is understanding WHAT you need to fix on your site.

Sales Cycle 107

Sales Cycle Marketing Attribution Multi-Touch Attribution Cost per Acquisition 107

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Event registrations.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Keyword or campaign-level granularity can help identify valuable traffic drivers. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Outbrain

JUNE 22, 2020

Video is expected to make up 82% of internet traffic by 2022. Analytics provided in the creator studio. A great rule of thumb is to create enough text-based content that a person who has a visual impairment would be able to understand what’s in the video via a screen reader. Another way to do it is to add transcription.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? If you’re struggling to convert your website traffic into sales, placing a countdown timer on your site can help you optimize your eCommerce website for higher conversion. To do this, go to the Display Rules section of the OptinMonster campaign builder.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Spiralytics

JANUARY 14, 2024

Have you been driving traffic to your website, but nobody’s inquiring about or buying your products? However, your comfort level in going through your chosen analytics tools can affect how well you interpret data and make actionable insights out of it. In website usability (UX), we follow 10 broad rules of thumb known as heuristics.

Conversion Rate 62

Conversion Rate Optimization Conversion Marketing Management 62

Navigate the Channel

SEPTEMBER 23, 2021

It isn’t always a huge deal, but it is still important to have a good understanding of what this means and how it can affect your overall organic traffic. Those that did this often saw enormous amounts of organic traffic and high rankings. To help you ensure you’re following the right guidelines, here are a few rules to remember.

SERP 119

SERP Keywords SEO Search Marketing 119

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. Two places to find these are Google Analytics and Google Search Console. It’s a gauge of popularity and potential search traffic.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94