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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

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The Importance of a Website Traffic Analysis

Blue Flame Thinking

Understanding your website demographics and analytics is a critical step in using data to make decisions. Where Is My Website Traffic Coming From? Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What Do Website Visitors Do When They Visit?

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 329
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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

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Evaluating Alternatives to Google Analytics

BOP Design

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

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Google Analytics Metrics for B2B Websites

BOP Design

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.