WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing 20

Search Engine Marketing Search Marketing SEM Adwords 20

WebMarketCentral

JUNE 17, 2009

Or perhaps something more serious, like spying on your competitors or conducting global economic research? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 5, 2008

The Five Biggest White Paper Mistakes by The Content Factor Paul McKeon details the most common mistakes made in authoring white papers, including overselling, poor formatting and lack of illustrations. A short but useful reminder, particularly for B2B technology marketers.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 27, 2008

People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz. Worth reading just for the comment from Charles Knight. net, complete Web 2.0 directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JULY 14, 2008

Start by looking in your analytics program to identify the top phrases prospects are using to find you. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JUNE 4, 2006

While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JUNE 30, 2009

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 11, 2008

The 6 Most Overhyped Technologies by Cracked Writer Chris Bucholz reviews six technologies that some people decided were so cool they had to be developed and hyped without wasting time on silly things like market research, including eBooks and the Internet on your TV. So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20