The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Clean Email Data.
The Effective Marketer
APRIL 4, 2013
One of the key insights from the research has to do with how PR has changed in the past few years. The research points to 63% of respondents indicating that content marketing is being used as part of an overall PR strategy at their companies. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)
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The Effective Marketer
APRIL 4, 2013
One of the key insights from the research has to do with how PR has changed in the past few years. The research points to 63% of respondents indicating that content marketing is being used as part of an overall PR strategy at their companies. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)
The Effective Marketer
MAY 24, 2012
A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
The Effective Marketer
JANUARY 26, 2012
Install Analytics and Pay Attention to the Results. Conduct Keyword Research While Writing Your Posts. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Add Graphics, Photos and Illustrations (with link-back licensing).
The Effective Marketer
JUNE 23, 2009
Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Here I talk about the final 5 classes. United States License.
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