Customer Experience Matrix
JULY 18, 2014
Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. But neither of us had seen any research on the topic, so we couldn’t judge whether it was likely to be true. End of discussion. End of discussion.
Customer Experience Matrix
APRIL 1, 2020
Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. The situation was clearer by the end of March, when Retail Systems Research surveyed 1,200 American consumers for Yottaa. UK, and France.
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Customer Experience Matrix
AUGUST 22, 2016
To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To
Customer Experience Matrix
MARCH 24, 2016
I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. We’d have vendors create preintegrated stacks with tools for research, content creation, campaign execution, optimization, and analytics.
Customer Experience Matrix
FEBRUARY 15, 2016
Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. Conversely, categories with few competitors are more speculative – although a few strike me as pretty sure to succeed in the end.
Customer Experience Matrix
SEPTEMBER 19, 2016
Each of those transitions involved a technology change: from lists to databases, from static messages to dynamic content, from segment-level descriptive analytics to individual-level predictions, from batch updates to real time processes, and from relational databases to “big data” stores.
Customer Experience Matrix
OCTOBER 22, 2013
The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. But I do have some data to share on the question of relative dissatisfaction.
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