Chris Koch
JULY 31, 2009
ITSMA research has long showed that when we do it at all, we do it poorly. Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
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Chris Koch
JULY 31, 2009
ITSMA research has long showed that when we do it at all, we do it poorly. Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
OCTOBER 22, 2010
In our research we’ve also seen consistently over the past few years that two-thirds of buyers prefer to research their buying options themselves rather than waiting for vendors to contact them. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day.
Chris Koch
JANUARY 22, 2010
There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you.
Chris Koch
OCTOBER 8, 2009
My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. And he wants me, Mr. Research, to find them. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking.
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