Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

SocialPilot

JANUARY 21, 2024

Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wix found plenty of ways to track their engagement with analytics tools like Buzzsumo, Hubspot, and Google Analytics.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

JANUARY 24, 2014

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. So it''s not quite a magic wand, but these new analytics can give you great insight into your Twitter presence and tips for making it even better. More followers? More clicks?

Twitter 28

Twitter Analytics Top of Funnel Ideal Customer Profiles 28

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence? Learn More: What Is Marketing Analytics?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

DealSignal

JUNE 7, 2018

DealSignal Releases New TAM Module. Learn more at www.dealsignal.com and follow DealSignal on Twitter @DealSignal. The post <span class="ds_resourcetype">NEWS: </span>DealSignal Releases New TAM Module appeared first on DealSignal. SAN FRANCISCO (June 6, 2018) – DealSignal Inc.,

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM API 40

Webbiquity

NOVEMBER 16, 2021

And though it can work for companies of any size, Sparrow has been embraced primarily in smaller companies and agencies to date, rather than large enterprises which may employ business analysts and use sophisticated analytics platforms. I was just fascinated with Twitter. You can find me on LinkedIn or Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Be current and relevant to the latest product releases and industry trends.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Aside from ongoing feature releases, Meta is also working to build Threads into the fediverse. Meta has yet to announce when the Threads API will be released. The response to Threads was different.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Brandpoint

JANUARY 23, 2020

million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. We can also reach outside our community with “newsjacking”; for example, posting content linked to the cinema release of “geeky” movies.

Social Media 77

Social Media Media Analytics Communities 77

SnapApp

MAY 2, 2016

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

SEPTEMBER 13, 2011

Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites.

Twitter 28

Twitter Analytics Tools API 28

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Public Relations 107

Public Relations Stats Work Management PR 107

Sprout Social

NOVEMBER 2, 2021

Earlier this year, Sprout released Messenger API support for Instagram, adding to its existing and robust integrations with the Facebook family of apps. Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 30,000 brands and agencies worldwide.

Paid Search Agency 104

Paid Search Agency Business API Social Media 104

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. They also release new functionality for their users and advertisers every other week. TikTok’s analytics platform provides deep insights into user engagement, ad performance and more.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Top Rank Marketing

JULY 7, 2023

DigiDay LinkedIn’s Experimenting with Monetization Opportunities for Creators Microsoft-owned LinkedIn has begun testing the ability for creators and influencers on the professional social platform to share a variety of collaborative campaign analytics with brands, which could lead to additional brand partnership opportunities.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Buffer

SEPTEMBER 20, 2022

Many of which haven’t been released yet (more on that later), but  have made it into the product. Analytics for Instagram Reels This one will be music to the ears of many Instagram fans. Analytics (including impressions, reach, engagement, likes, and more) are now available for Instagram Reels.

Features 86

Features Ad Building Landing Pages Analytics 86

Marketing Insider Group

NOVEMBER 18, 2020

In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. ABM doesn’t care about the thousands of followers you gained on Twitter. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. Start by collecting data about attendee preference with surveys and web analytics, then use it to personalize email blasts and other advertising. She writes on Design Roast and can be followed on Twitter @lexieludesigner.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Digilant

OCTOBER 30, 2018

Boston – November 1, 2018 Today, Digilant, a programmatic media buying services company, released a holiday shopping report that presents noteworthy data and insights on consumer retail behavior. For more information, visit us at www.digilant.com , read our blog or follow us on Twitter @Digilant_US.

Buy 40

Buy Paid Search Agency Mobile Advertising Media 40

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131