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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253
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Level up Your Data Skills With the New CRM Analytics Release

Salesforce Marketing Cloud

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

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This week’s AI-powered martech releases

Martech

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills.

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AI-powered martech releases and news: Dec. 21

Martech

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is powered by the PaLM-2 model and can be used for for tasks such as audience segmentation, analytics and customer journey building. The post AI-powered martech releases and news: Dec. What could go wrong with that?

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HubSpot’s November 2023 releases: The manager’s guide

Martech

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

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Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.