Remove recency
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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Subscriber RFM (recency, frequency, monetary).

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2024 B2B trends: 6 key areas for marketing success

Martech

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. the tactic positively impacts revenue or leads).

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5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values. Rather, they should untangle its complexities with get-to-the-point approaches.

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Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Google Analytics and Google Search Console are different, and you need both. . That’s where the Google Search Console comes into play.

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This Is Exactly How Social Media Algorithms Work Today

Content Standard

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Facebook admitted that with these changes, pages will likely start to see their overall reach, video viewing time, and referral traffic dip.