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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201
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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Predictive Analytics Adoption Continues to Rise. of respondents said they are using predictive analytics, and 34.9% In the SOPM report, 14.4%

Trends 183
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Customer Data Platforms: My New Whitepaper Explains the Excitement

Customer Experience Matrix

It was sponsored by ReachForce but they had no influence on the actual content. (In customer data integration predictive analytics marketing automation marketing systems customer data management customer data platform' You can download it here. Comments are welcome!

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Analytics packages do this all the time to measure website performance. Here’s ReachForce. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Measuring conversions and what to look for in your analytics. A review of offers: downloads vs. free trials/offers.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.