ViewPoint

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120

ViewPoint

FEBRUARY 9, 2012

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. Sales lead rates decline after the fifth contact cycle. It takes about 1.6

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Our analysis, market segmentation, and predictive targeting model increased the overall qualified lead rate from 3.8%

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ViewPoint

APRIL 11, 2018

Assuming a 5% lead rate, client can expect approximately eight Leads per month, not counting the longer-term opportunities (Pipeline and Nurture) that also result from the effort. Completed dispositions per day Estimated lead rate Leads per month. Cadence is a rhythmic flow of activity—with an important analytical component.

PointClear 136

PointClear Sales Qualified Leads Leads Lead 136

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

MAY 23, 2013

B2B marketers consider click-thru rates as the key metric to analyze. Four Foundational Elements of Marketing Analytics Success. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information." Via emarketer.com.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120