PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. One, organic traffic costs nothing. And two, organic traffic tends to include more purchase-intent customers.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Aberdeen

MARCH 22, 2019

What’s more, companies anticipate a 27% increase in phone traffic and 39% increase in IVR traffic in 2019. Only 11% of firms anticipate a decline in phone traffic and a mere 7% anticipate decline in IVR traffic. Speech Analytics is Key to Voice Efficiency. Building Blocks of Speech Analytics. It’s evolving.

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service. Today’s buyer intent analytics have come a long way.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Convert

JUNE 16, 2022

Note : Google Analytics defines and calculates bounce rates like so: A bounce is a single-page session on your site. To calculate bounce rate, sessions over time are divided by sessions converted and you can view it under Analytics -> Reports -> Edit Columns -> Select Bounce Rate. How Does Shopify Calculate Bounce Rate?

Click Rate 97

Click Rate Marketing Analytics Tools Keywords Intent 97

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. These terms signal higher purchase intent. It shows you the longevity of blogging.) They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

NOVEMBER 23, 2020

Website Traffic. Google Analytics is one of the easier ways to measure traffic, and it can tell you your total traffic numbers, how many new visitors you’re getting, and also show you where those visitors are coming from. By setting up landing pages and confirmation pages, you can use Google Analytics to track this KPI.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent). If you’re familiar with website tracking and analytics, it works in a very similar way: Cookies are used to identify users. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. The organic traffic can be increased by 157% with the help of video content. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. Entertaining video content can boost the purchase intent by 97%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

MARCH 29, 2023

Generating organic traffic is awesome. Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Website traffic and conversions go hand in hand. A blog that gets decent traffic may still fail to generate conversions if it contains the wrong keywords.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Launch Marketing

JANUARY 27, 2021

It’s important to frequently assess your analytics to make sure the campaign is on track and make ongoing changes to improve performance. Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. To get you started on beginning a paid search campaign, we cover some of the basics.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Intent data is the key to successful ABM. Intent-based content marketing is possible only with verified and accurate intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

PureB2B

MARCH 31, 2022

One major way the process is changing is that it no longer relies heavily on cookie traffic or website visits. Options like behavioral analytics and decisional data both help to guide marketers in the right direction—toward purchase-intent prospects. DemandScience and Predictive Analytics. Content Tracking.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform - the data will reflect that (thus indicating an increase in purchase intent). If you’re familiar with website tracking and analytics, it works in a very similar way: Cookies are used to identify users. Traffic sources.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Content Marketing Institute

FEBRUARY 2, 2018

Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. That said, we’ll still cover a hot topic that can generate a big spike of traffic in the first few weeks mainly from social sharing. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

Inbox Insight

NOVEMBER 23, 2022

Your lead generation strategies are an effective way of gathering richer intelligence about your audience to gain a more nuanced and comprehensive picture of your ideal customer – here are some of the ways you can capture intelligence about your ideal customer: Use analytics tools. The importance of data in B2B lead generation.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

SmartBug Media

MARCH 13, 2020

Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. Those blog posts you’re publishing in order to drive more traffic to your website? People tend to leave your website after reading them.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

PureB2B

JANUARY 3, 2022

Getting Toasty with Predictive Analytics and Buyer Intent. For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Is my pipeline full of purchase-intent opportunity?

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

LeadsRX

MARCH 23, 2022

You know, for years, marketers have been asking, can I quantify if audio ads, whether its streaming podcasts or radio can drive search and site traffic. So that’s been a major kind of shot around the world for audio, the ability to kind of connect the dots between radio ads and search and site traffic.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

ClearVoice

MAY 19, 2022

In turn, you can bring traffic to more of your pages in a single session. This next pillar page type is built specifically for potential customers with strong purchase intent. Are they looking for ways to get more traffic? This brings us to what the SEO community refers to as “topic clusters.”. It’s a win-win all around.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Sharpspring

JULY 5, 2019

Instead, they’re steps in the process of interacting with your business before showing any purchase intent. Saving a product for later purchase. If a large portion of your traffic bounces after looking at just one page, that could mean your content isn’t engaging or you have user experience issues. Creating an account.

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Remember that intent signals should refer to users who demonstrate interest in your product or service.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Valasys

SEPTEMBER 8, 2023

By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. Continuous Refinement: Intent data is a bit like a river—it keeps flowing and changing.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Valasys

SEPTEMBER 26, 2019

7) Traffic Source: The traffic on the YouTube channel of a brand can come from many sources including YouTube Search, YouTube Suggested Video, YouTube Channel Pages & YouTube Browse Features, and Direct Channels & External Sources. Marketers need to track the traffic sources of their YouTube channels.

Social Media 49

Social Media Media Youtube Multi-Channel 49

SalesIntel

APRIL 16, 2021

Here are our top three tactics for B2B companies to convert data into actionable analytics and practical efforts to drive revenue. #1 Intent data is a broad dataset covering the online behavior-based activity of an individual or business. Compared to February 2020, March showed a 13% growth in average monthly website traffic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Directive Agency

MAY 20, 2020

These pages have higher intent (they’re looking at what you’re offering rather than just reading your content, etc.) and can be viewed as more valuable than the other traffic to your site. Referral traffic. Referral traffic encompasses any traffic that comes from a person clicking a link that leads them back to your site.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

QuanticMind

FEBRUARY 19, 2020

Target High Purchase Intent Keywords. They’re not necessarily ready to purchase a ticket, tour, or hotel room. Instead, it’s better to allocate more budget to target keywords that show users have high purchase intent, such as “buy tickets to barcelona” or “book costa del sol tour.” Adjust for Seasonality Patterns.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52