Digital B2B Marketing

JUNE 29, 2011

However, the fact that “often, ad units are not in a viewable space to the end-user&# stems from publishers and networks pushing impressions, not looking to deliver valuable media inventory. The proliferation of ad units is driven by publishers attempts to give advertisers an opportunity to stand out and this is not unique to online.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. I am a digital and B2B marketer with a background in online media and analytics. What will your next move be?

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MAY 28, 2015

And yes, it took me more than three weeks to get this published after the event, so I’m looking in the mirror when I say we need to move more quickly. I’d love to hear your thoughts in the comments below or on Twitter ( @wittlake )! Not a rigid plan that keeps us from taking advantage of opportunities as they rise.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Share it in the comments below or with me on Twitter ( @wittlake ).

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

SEPTEMBER 6, 2011

A small publisher or a creative that is only offered to a small segment should have lower numbers. Share your practices in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. Focus on your critical success metrics. Wait Long Enough for Meaningful Results.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The audience of a publisher like ComputerWorld doesn’t care about ACME and isn’t looking for information from ACME.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

JUNE 7, 2012

A system for managing and publishing content, often on the web. GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image A system that manages data from a variety of sources and makes it available for purchasing media through RTB sources or creative targeting rules.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

APRIL 7, 2011

No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. If so, please comment below, or share your opinion with me on Twitter at @wittlake. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 17, 2011

Self-Regulatory Principles are not Enough There are too many unscrupulous networks and publishers that will ignore the principles. Marketers and Publishers Need to be Liable Similar to CAN-SPAM, marketers and publishers will have liability. This goes beyond the shaming threatened by the DMA to member companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Part two, with marketing activities still prevalent today, will be published next week. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Thankfully auto-play with audio has been banned in ads by almost every publisher, if you still do this on your.com site, stop.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 4, 2011

What is shocking is Ziff’s business is publishing, including email. One Response to Email List Rental: Approach with Caution Pingback: Email List Rental: Approach with Caution | Media Shark Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 7, 2011

Wondering once one analyst publishes a report how that will sway things. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100