Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months. Increase in Non-FBIA Traffic Not Consistent Across Regions.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website. The world nowadays LOVES video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. However, MSN is not typically easy for publishers to access. Recommended topics and publishers in MSN My Channels. CPM High $2.70 $2,700.00 $54,000.00 $135,000.00

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Performance analytics. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Alright, now the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Image: CMI. Image: CMI.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. However, it can be difficult to effectively harness first-party data in a meaningful and scalable way that drives positive impacts on traffic and revenue. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. However, it can be difficult to effectively harness first-party data in a meaningful and scalable way that drives positive impacts on traffic and revenue. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. Your CMS is the hub of website content publishing. There are numerous MarTech tools available.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Inbound marketing is a successful technique to increase traffic organically.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool. No social traffic?

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. This is critical.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. of all website traffic. To keep things original, strive for uniqueness in every piece of content published on your platform.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Parse.ly

DECEMBER 7, 2022

reports is available in the analytics dashboard. A report can tell you the number of stories published in a given timeframe, the topics covered or initiatives worked on, along with their performance and impact. . These are stories and topics that get consistent traffic (pageviews) at least 21 days (three weeks) after publication. .

Analytics 52

Analytics Comparison Custom Publishing Stats 52

RebelMouse

MARCH 22, 2021

Bot traffic is essentially any traffic that comes to a website that is not an actual human visiting the site. Bot traffic can be either beneficial or malicious. For malicious bot traffic, you may want to consider blocking it. The simplest way to start is to use Google Analytics' automatic filter for bot traffic.

Traffic 52

Traffic Work Management Paid Search Agency Analytics 52

RebelMouse

JUNE 20, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. In addition to examining the data on a network-wide scale, we wanted to see if there was a noticeable difference in lifespan by traffic source.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Navigating challenges and maximizing opportunities.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? Check GA4 and your other analytics tools within 24 hours of switchover to assure data collection is working properly.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Marketing in today’s world is dependent on data. We’ll show you how.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. So I try to publish answers to those questions as often as I can. Not only do we publish content that solves these problems, but we also make a habit of listening – and responding to our customers on social media, on chat, on email – everywhere. You optimize over time.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

Convince & Convert

DECEMBER 1, 2014

But, the dirty secret of content marketing is that even when you’re trying to cover all of your topical bases, the truth is that a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. times more organic search visits, and 2.2

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. This transition from look-back analytics to look-forward predictive marketing? The real shift that’s underway is far more fundamental to not just what marketers do , but how they think.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Identify which social platforms receive the greatest amount of traffic. How do you do this?

Social Media 100

Social Media Analytics Media Work Management 100

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52