B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. But if you do consult one, make sure he or she specializes in publishing law.

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Privacy Policies Copyright Ethics Content 100

B2B Memes

DECEMBER 3, 2011

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. .” Although I haven’t achieved enlightenment by simply writing blog posts for 30 consecutive days, I think the advice applies.

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B2B Memes

AUGUST 31, 2010

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). That we can learn something about B2B from IBM is useful but not surprising. But Little Bunny Foo-Foo?

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Blogger Personalization B2B Comparison 100

B2B Memes

JULY 14, 2010

In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content.

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Curation Tagging Search Marketing Media 100