Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Integrated B2B

AUGUST 14, 2017

Analytics Data. You can come close, however, by averaging your analytics data. Google Analytics, for instance, will provide you with a goldmine of demographic information. Plus, social media is more valuable than analytic data, since people tend to get a bit more personal on social media. Psychographic Information.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Analytics Data. You can come close, however, by averaging your analytics data. Google Analytics, for instance, will provide you with a goldmine of demographic information. Plus, social media is more valuable than analytic data, since people tend to get a bit more personal on social media. Psychographic Information.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Strategic-IC

MARCH 12, 2018

Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics. Do your customers tend to spend time on LinkedIn or Twitter? However, do you know your target customer's job title, motivations, or pain points?

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Digilant

MAY 11, 2021

What are their demographics and psychographics. A recent survey by Twitter found that 40% of respondents actually had purchased something online based on seeing it used a social media influencer on Twitter, YouTube, Instagram, or Vine. . Audience analytics. What triggered them to buy from my brand? Where can I reach them?

Paid Content 59

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 59

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Martech Advisor

OCTOBER 21, 2019

Analytical Mindset. Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns. Knowledge of lead generation, lead nurturing, drip campaigns, design tools, content management systems (CMS), and Google analytics. HTML/CSS knowledge preferred.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Optinmonster

MARCH 16, 2020

Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. Things like open-rates, purchase history, cart abandonment, and other metrics can be found through your analytics tracking software.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Outbrain

FEBRUARY 21, 2019

Personas are a one-page, easy-to-read document that attempts to summarize the demographics, psychographics, pain points, incentives, hopes, and dreams of your customers. In addition to customer interviews, you can use tools such as Google Analytics to add details into your personas. 3 Make your website accessible for everyone.

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

Outbrain

AUGUST 21, 2019

Employing paid search for lead generation ensures that more traffic arrives on your website, via display ads such as Google, native ads like Outbrain , and social media ads via platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. 14) Data Analytics & A/B Testing. 3) Email Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Ranking 29

Hubspot

FEBRUARY 17, 2016

Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. What are the psychographic characteristics of your most engaged audiences? Chances are, you already have this information in your analytics software. Until recently, the space has been about reach, not in-depth connections.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Sprout Social

NOVEMBER 2, 2016

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour.

Twitter 94

Twitter Ideal Customer Profiles Profiling Demographics 94

Valasys

SEPTEMBER 10, 2019

To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

APRIL 13, 2012

Demographic and psychographic information. For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey. Dive In to Your Marketing Analytics.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Unbounce

AUGUST 6, 2021

Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online. Google Analytics or Site Performance Reporting Alternatives. When you’re seeking to connect with your audience online, you need Google Analytics. Other Social Channels.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Marketing Insider Group

OCTOBER 20, 2015

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Based on Buffer and SumAll’s research earlier this year, they found that the optimal frequency for social media posting was as follows: Twitter: No more than 3 times a day.

Social Media 100

Social Media Effectiveness Psychographics Media 100

Content Marketing Institute

MAY 28, 2018

Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Mailmunch

MAY 6, 2021

In other words, VoC has already made its place in customer journey analytics and has a core role to play in determining customer motivations. A voice of the customer analytics program single handedly pinpoints most of the customer experience loopholes. Connect with him on Twitter or LinkedIn.

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

B2B Marketing Insights - WE

OCTOBER 5, 2020

psychographics (lifestyle, interests, values), and behaviors (where they spend their time online and offline, what media they consume, what problems they’re trying to solve). – Mixpanel: This is a paid tool that provides analytics for mobile and web apps, including user engagement, conversion rates, and revenue.

Planning 52

Planning Growth Marketing Marketing Plans Marketing Analytics Tools 52

Martech Advisor

AUGUST 29, 2019

If so, what are their characteristics, interests, purchasing power, and other demographic, geographic, psychographic characteristics? Marketing Analytics. Having analytics tools in place will help you track all these aspects. Top Marketing Analytics Tools. Google Analytics. Do you know your ideal buyers?

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Martech Advisor

OCTOBER 7, 2019

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. In short, the role entails you to have both – creative and analytical attributes, i.e., a marketing automation specialist is part artist and part scientist. Ask us on LinkedIn , Facebook , or Twitter.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

chiefmartech

MARCH 22, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. To accelerate B2B buying, marketers need to have more than just a CRM, marketing automation, and web analytics. Almost always 1st party from marketing automation, content and video platforms, sales call analytics, etc.

Top of Funnel 53

Top of Funnel Enterprise Management Marketing Automation Services Marketing Management 53

Content Marketing Institute

OCTOBER 8, 2018

Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. Psychographics are a good place to start as well as the view of your audience. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? apricot_amir Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

DivvyHQ

SEPTEMBER 25, 2018

70% of marketers are using psychographic attributes of audiences to inform their content planning, compared to 55% using demographics and 41% using geography. Facebook’s superiority on the B2C side is staggering — Twitter came in next at 37%. And while the gap wasn’t quite as big for B2B, LinkedIn edges Twitter there by 30 points.

Stats 40

Stats Planning Content Marketing Content 40

Marketing Insider Group

AUGUST 8, 2023

Psychographics. If you’re more focused on industry news and thought leadership , LinkedIn or Twitter might be more suitable. If you’re looking to drive traffic to your website, platforms with strong link-sharing capabilities like Facebook or Twitter might be beneficial. Use analytics tools.

Social Media 227

Social Media Social Marketing Planning Media 227

Unbounce

JUNE 23, 2023

But yeah, we do deep customer journey analytics, you know, so we’re able to map the whole B2B customer journey from the time a customer visits you, and we’re able to track them while they are still anonymous. Super interested about this area. [00:11:34] 00:11:34] Molly: Thank you so much. Super proud of our product team.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Martech Advisor

OCTOBER 17, 2019

Display ads let you identify and target specific demographic and psychographic profiles of users, so make sure to formulate the copy accordingly. Analytical insights – Using a tool like Google Analytics for display advertising management, you can track how your ads are performing. We would love to hear from you!

Display 59

Display Work Management Advertisements Advertising 59

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). There you have it -- a tweetable definition of Twitter.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

The ABM Agency

APRIL 30, 2023

Social Media Content: Engaging posts shared across platforms like LinkedIn, Twitter, and Facebook to reach a wider audience. Analytics & Reporting: Platforms like Google Analytics provide insights into user behavior on your website, allowing you to refine your inbound strategy based on data-driven results.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Hubspot

SEPTEMBER 11, 2014

There are countless combinations of questions you could answer about your audience to understand them better, but generally, it’s suggested to begin breaking down the demographics and psychographics of your target audience. Psychographics include beliefs, values, attitudes, and behaviors. Marketing Automation.

Buyer Personas 28

Buyer Personas Marketing Automation Services Psychographics Marketing & Strategy 28

Single Grain

FEBRUARY 22, 2024

Tools like Google Analytics and Google Search Console are invaluable for this purpose. Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 17, 2019

Buyer personas have critical demographic and psychographic information -- including age, job title, income, location, interests, and challenges. Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn't. Digital strategy: Paid media, Twitter cards.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Buyer Personas Planning 97