Heinz Marketing

DECEMBER 9, 2021

Sales intelligence tools over a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for targeting. Features/functionality: Unearth ideal prospects. What I like best about the product is how it is integrated into Salesforce.com. Let’s get into it!

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 1) Marketo. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Biznology

JUNE 6, 2018

Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Allow agents to tag and segment prospects based on interest or funnel position. – No conversion signal to Google Analytics or AdWords.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Whether the vendor sells prospect lists or only enhance names provided by the client. Types of predictive models available.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). An anonymous prospect record. Salesforce.com integration. Website sessions are added to the salesforce.com Lead record.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Web Analytics. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. Users can view, download, bookmark or email the selected content or do a live pitch to a prospect. A dashboard can highlight new and featured content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Varicent

SEPTEMBER 23, 2019

Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce. It’s also been a great win for customer acquisition where we’re now able to give prospects more confidence in the company that they’re investing their dollars in.”

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Customer Experience Matrix

JUNE 30, 2010

The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. True Influence also says its partner network gives it access to more intent data than anyone else.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

markempa

FEBRUARY 18, 2013

At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This means marketers must fundamentally change how they engage with prospects and customers. For our joint customers with salesforce.com, we don’t expect this move to result in any disruption to our ability to integrate with your existing solutions.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects. All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. That’s where interactive content comes in.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

The Point

NOVEMBER 5, 2009

(BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Marketing teams gather, pre-qualify and nurture leads and provide sales with vital updates on the behavior, interests, and intent of prospects, in real-time. Today, lead management in the CRM system starts when sales get the lead.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

InsightSquared

MARCH 8, 2019

From there, I was able to hit more prospects, make headway into accounts I’d been having trouble with, and book more meetings–big wins. For example, have I absolutely butchered a pitch reaching out to one of the hottest prospects in my territory? Without ZoomInfo , I’m not sure where I would get my prospects’ contact info.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Valasys

JUNE 11, 2019

Looker is an analytics startup similar to Tableau that has raised more than $280 million. About Salesforce: Salesforce.com Inc. Additionally, customers will also be able to harness the benefits of impactful dashboard reporting as Tableau is a powerful & versatile business intelligence tool. Google has invested $2.6

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

DemandBase

AUGUST 5, 2020

I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. They started out as a company that viewed ABM only as an analytics insights driver to one that deploys full-funnel ABM programs.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! A traditional banner ad gets a CTR of.01%.,

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Biznology

APRIL 2, 2015

Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Sure, you can have a special offer, but it will be part of your never-ending interaction with customers and prospects, across multiple platforms.”.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Software Advice does show the number of prospective buyers by industry: not surprisingly, tech is still the most common industry among new buyers.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

OCTOBER 1, 2014

Your Data, Where it’s Useful Always striving to bring you data that is especially actionable, Vidyard Studio content operates the same way as regular Vidyard video files with respect to where the viewer analytics can be populated.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50