Marketing Insider Group

JUNE 8, 2021

Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Understanding the topics and formats that generate the most traffic. Creating more engagement on social media.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. These include licensed data from aggregators, website traffic, web scraping and even job listings.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. analytics, log files, a proprietary tracking pixel). • Limits on the numbers of keyword rankings, pages or traffic tracked could impact your use of the system or significantly increase the cost.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

seo.co

APRIL 19, 2023

Not only will you get more brand exposure and offsite visibility for your agency, but you’ll also generate an immediate stream of referral traffic to your site. This may include keyword research and optimization, content creation and optimization, on-page optimization, link building, local SEO, and analytics and reporting.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

RebelMouse

JANUARY 31, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Traffic from social is decreasing across the world, with the exception of North America.

Traffic 52

Traffic Social Networks Loyalty Lead Scoring 52

Convert

NOVEMBER 9, 2022

GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. We’ve crawled a lot of internet archives, but so far the term “sunset” applies exclusively to Universal Analytics. And we all know what happened from there on out…. Cause the plot thickens. We don’t know.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

RebelMouse

DECEMBER 14, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Mobile Traffic Largely Unchanged Outside of Central Asia, Central/Eastern Europe. Search Traffic Declines in Central and Southeast Asia.

Loyalty 52

Loyalty Traffic Lead Scoring Lead Ranking 52

seo.co

SEPTEMBER 25, 2023

That said, keyword research (using Google Analytics, Google Search Console, Moz and Ahrefs) takes a lot of time and effort, especially if you’re working exhaustively and from scratch. While all of our client work is typically done under NDA, we can now boast ample experience over years of work for growing organic traffic.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action!

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action!

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Webbiquity

OCTOBER 24, 2017

What’s the expected impact on search engine traffic, unique visitors and conversion and bounce rates? Setting a clear roadmap marked by appropriate measurements using the best analytics tools will ensure ongoing confidence in the marketing recommendations.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

seo.co

FEBRUARY 8, 2023

The most important metrics to consider include website traffic, organic visibility in search engines, keyword rankings, conversions on the website and (most importantly) revenue driven and directly attributable to SEO efforts. Website traffic can be measured by looking at the number of visits and the duration of time spent on the website.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

RebelMouse

DECEMBER 14, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. mobile pageviews make up the largest proportion of traffic in our network, those readers have the lowest recirculation rate at 9%.

Loyalty 52

Loyalty Top of Funnel Click Rate Traffic 52

Velocity Partners

FEBRUARY 20, 2024

Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on this later) but also because it echoed a feeling we’ve had for a while with our own clients. top content for driving traffic versus generating leads)?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Kevin Indig

JULY 3, 2023

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! The way to roll SEO problems up to the three core topics executives care about (revenue, market share, growth) is by making a projection from traffic to revenue (or at least, # conversions). Because how could you? It’s complex!

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Circle Studio

DECEMBER 22, 2019

While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. And in an industry where proposals are often synonymous with marketing, non-proposal related initiatives can be especially difficult to get approved.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

RebelMouse

MAY 4, 2022

He found out through checking his real-time stats in Google Analytics that a preview did in fact register a view. While the update may seem small, it has resulted in a significant and positive impact on traffic when an article makes it into Discover's feed. Request a proposal today to get started. OK, one question answered.

Google 52

Google Stats High Quality Lead Guidelines 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Exo B2B

MARCH 6, 2024

Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions. 8- Measure and analyze results: Use analytics tools to track your blog’s performance, including the number of visitors, bounce rate, time spent on page, and so on. Or several portraits, in fact.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Vision Edge Marketing

FEBRUARY 25, 2020

He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Contently

SEPTEMBER 18, 2017

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. After my presentation, I work on a formal strategy proposal with a salesperson. They should hold themselves accountable to specific metrics like search traffic and return visitor rate.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Martech Advisor

NOVEMBER 22, 2019

Driving traffic to the website is a straightforward process, although not easy. Step 1: Identify Website Traffic Drivers. Unless people are aware of your brand, they’ll mostly land on your website via search engine queries, social media updates, paid ads, third-party website backlinks among other traffic sources.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

B2B Marketing Traction

NOVEMBER 25, 2013

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

RebelMouse

MAY 20, 2020

We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

CMS Development 52

CMS Development Traffic Custom Publishing Paid Search Agency 52

SocialPilot

FEBRUARY 6, 2024

This might involve back-and-forth discussions on pricing, additional perks, or any revisions to the initial proposal. You can track brand awareness and engagement metrics , such as likes, comments, mentions, and shares, through native or third-party social media analytics tools.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. When comparing search estimates with average positions, we can then make conservative estimates for traffic improvements, assuming we can improve our position for targeted keywords.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

FEBRUARY 2, 2016

We don’t have a problem showing client success stories that illustrate the impact our implemented tactics have on traffic growth, keyword performance, and lead generation. For our prospect in question, can we connect the dots between the results of our proposed marketing tactics and the impact on sales performance? Absolutely.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

RebelMouse

MAY 17, 2022

Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs. Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.

Lead Ranking 52

Lead Ranking Loyalty API Work Management 52

KoMarketing Associates

JULY 28, 2020

Before getting a strategy up and running, you will almost certainly need to submit a proposal for budget and resource approval (this goes for in-house and agency marketers). With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals. Data Gathering and Discovery.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Marketing Insider Group

AUGUST 30, 2019

When I looked at SAP’s analytics, I realized that almost none of the early-stage, unbranded searches were reaching the company’s website. I dug into the data from the previous campaigns to find more than a 95% bounce rate, zero organic search traffic, and no social shares on many of these landing pages.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

KoMarketing Associates

SEPTEMBER 29, 2015

Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages? Benchmarks in this case could be measurement through brand mentions or direct traffic acquisition. Some of the major metrics I would recommend for almost all digital marketing campaigns include: Referral Traffic.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. The primary channels for bringing in digital marketing traffic are: Social Media. Proposing New Content. This content can also be reviewed with heatmaps and targeted traffic reporting. Content Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ClickZ

JUNE 25, 2020

It outlines specific areas for improvement and gives you actionable recommendations to ultimately boost your search ranking and gain more traffic. . Their in-depth dashboard gives you up-to-date insights into email performance, as well as campaign, form, and automation analytics—meaning you can make data-driven decisions with confidence.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. The primary channels for bringing in digital marketing traffic are: Social Media. Proposing New Content. This content can also be reviewed with heatmaps and targeted traffic reporting. . Content Marketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Ask yourself, "Is this site converting a reasonable amount of traffic? Total pages indexed.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100