Paul Gillin

OCTOBER 7, 2010

It seems only natural that online social interactions should be part of this profile. CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Any good CRM system today should incorporate social activity into profiles. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

OCTOBER 11, 2012

Fill Out Your Profile. It’s disappointing when their click takes them to a skeletal profile page with no photo. It generates longer links, but they’re compatible with Google Analytics. Remember that you started the conversation. That means you own it. URL shortening services like Bit.ly prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

Our analytics told us we had about a 74% chance of winning. You can imaging information comine from patient data, symptoms, office visits, and background databases, computing these profiles, providing these profiles to the medical teams and helping them to see how the evidence supports the hypothesis.

Ad Building 50

Ad Building Buzz Domain FAQ 50