The Point
OCTOBER 29, 2014
(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.
The Point
NOVEMBER 29, 2017
Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Or Social Media Analytics. If we only had ABM, you hear. Or Predictive.
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The Point
SEPTEMBER 19, 2018
It’s a large corporation where you’ll learn the difference between product marketing, field marketing, and corporate marketing, between branding and demand generation. Think social media management, content management, marketing automation, reporting and analytics. You’ll wear more hats. You’ll learn how to sell (see #4, below.)
The Point
NOVEMBER 10, 2016
The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. billion unique monthly views.
The Point
NOVEMBER 27, 2018
Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.
The Point
NOVEMBER 9, 2010
Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Were either needed?
The Point
DECEMBER 11, 2018
Is ABM a fit for our company, our product, and our audience? Or leverage technologies like Predictive Analytics and Intent Data. The hype around ABM has subsided. That mad rush to jump on the ABM bandwagon (for Fear of Missing Out) has given away to more practical considerations. Look at your own customer data.
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