B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. CIOs have been IT heroes, recognized for control and company productivity.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100