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Why agencies need to work closely with client RevOps teams

Martech

Establishing shared processes for both teams. Your client’s RevOps team defines the success you are looking to drive, focusing on enhancing sales efficiency, refining processes and maximizing revenue generation. Maintaining open communication enables ongoing evaluation and iteration of processes for informed and efficient programs.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results. GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic. PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad.