Tony Zambito

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Rethinking Buyer Insights in a Changing World?

Tony Zambito

Towards analytics. With an emphasis on analytical correlation to arrive at insights. In the new realities of today, this type of lengthy process will no longer work. The study or report orientation has traditionally been a lengthy process. Buyer insights will need to become a building-up process. Towards data.

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Put Insights at the Heart of Buyer-Focused Strategies

Tony Zambito

The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. What we now see is a myriad combination of data-centric efforts by organizations.

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Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. There is a degree of irony to the growing influence of data analytics.

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Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. Since the rise of Big Data and AI, you get the promise that you can create buyer personas solely on data and analytics alone. Not all buyer personas are created equally.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

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6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Tony Zambito

Insights-driven sales transformation calls for organizations to align sales and operational processes with key insights and understanding about buyers. Buyers and Customers Are Armed With Data and Analytics. Complementing existing solution-based selling. Insights-Driven Sales Transformation Is Different Than Insight-Selling.

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Are Your Buyer Personas Data Overkill?

Tony Zambito

With many touted frameworks and processes being representative of buyer personas in name only. The notion of operations is implicit in science, systems, processes, analytics, and rules. Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database.