The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. ” – CMO.com. .” ” – CMO.com. And it is spot on.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 18, 2011

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. Analytical vs. Impulsive. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Funny vs. Taciturn. Outspoken vs. Introverted. Wordy vs. Concise.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

FEBRUARY 9, 2012

That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy. Delivers sophisticated reporting and analytics. Creates new landing pages easily. Shorten sales cycle. Automates repetitive tasks.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 10, 2012

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. Leveraging Email Analytics. HTML vs. Text.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100