Marketing Craftmanship

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. If the process yields any new customers, the event is considered a success. Many have blogs featuring content that most visitors neither read nor comment on.

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.