Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. You can pull the trigger sooner on your ideas. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MARCH 22, 2016

Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 2, 2016

And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. While predictive on its own provides value, it becomes “super-charged” when you combine it with other layers of data, process, and technology within your marketing organization. Melissa Davies – @melissamdavies.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

AUGUST 9, 2016

During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100