KoMarketing Associates

NOVEMBER 8, 2017

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. At the moment, marketing leaders appear to be struggling with the analytics tools they have at their disposal. More than two-thirds (68.4 More than two-thirds (68.4

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 5, 2016

Making content is not a project, it’s a process — a very specialized one — and trying to use tools that were meant to be very broad, like project management software, or tools that are having to be repurposed from number crunching and accounting, like Excel, for content creation — it just makes things harder.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. Improving Upon the Management of Marketing Data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

FEBRUARY 7, 2023

Approximately 81% stated that they feel confident that they have the right tools and metrics to support their decision-making process in 2023. Pecan released its “State of Predictive Analytics in Marketing” report, and statistics suggested that most marketers (46%) wish that they could leverage AI to predict customer retention and churn.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

MAY 15, 2014

Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. With some tweaking to the following verbiage, this process could be beneficial for building any industry news program from the ground up). Developing a Client Questionnaire.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. For the remainder of the year, 18% of B2B companies “strongly” expect to boost their investment in data and analytics.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. While leveraging data and analytics has its benefits, it hasn’t always been easy for marketers to maintain this information over time.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

SEPTEMBER 28, 2021

This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%). Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. This is compared to just 38% of aspirationals – individuals who are still in the process of harnessing and leveraging data and analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

JULY 1, 2021

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). percent) said that the use of data and analytics for smarter targeting is helping their efforts.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. Marketers Are Committed to Ongoing Investment in Data.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

JANUARY 16, 2019

About 60 percent of respondents said that they lack confidence in the data coverage of their total target audience, and only 45 percent said they currently invest in processes or solutions to improve their coverage. percent), web analytics (66.2 In addition, only 20 percent use third parties to help improve data. percent), surveys (74.3

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

JULY 15, 2020

As customer demands and goals evolve rapidly, customer-centric leaders are prioritizing investments in customer analytics and insights to meet their expectations and succeed in a highly competitive environment,” added the authors of the report. Working Toward a More Customer-Centric Approach.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. Nearly 71 percent claim that they don’t have the time/resources to implement an effective process. Data Quality and Marketing Challenges.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MAY 23, 2018

To remain competitive, they must take iterative, effective steps to implement the technology, processes, and best practices for taking customer-facing actions from data. B2B marketing and sales leaders must fight through that complexity, along with their internal and external partners,” wrote the authors of the report. “To

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. That being said, the majority of respondents (72 percent) claimed that they feel like a level of automation is inevitable for their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

MARCH 27, 2019

In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts. Nearly 39 percent said that data and analytics are the marketing function in greatest need of advancement. About 43 percent report lackluster results. Goal-setting also appeared to be beneficial for marketers.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

JUNE 7, 2017

A few of the terms selected by participants when asked about the science of marketing were “data,” “analytics,” and “technology.”. When questioned on the art of marketing, some of the words that came up were “creative,” “design,” “content,” and “brand.” In correlation with these results, 63.4

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 6, 2018

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). percent) said that the use of data and analytics for smarter targeting is helping their efforts.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

DECEMBER 17, 2019

How can we improve our current processes to drive even more success? If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success. Draft outlines ahead of time to save time in the writing process.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JULY 11, 2018

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). percent) said that the use of data and analytics for smarter targeting is helping their efforts.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

APRIL 30, 2019

As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. Now that you have your template in place, the next step in the B2B buyer persona process is gathering all of the data and populating the fields. This process will help overcome such challenges.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

NOVEMBER 1, 2017

Thirty-eight percent are investing in all areas of digital maturity, such as structure, people, processes, and tools. Forty percent are utilizing real-time data from analytics, and 38 percent are using data visualization. This is compared to 28 percent in 2016. New Marketing Opportunities to Mature in 2018.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

SEPTEMBER 22, 2021

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 12, 2016

HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., This is to solve major process, data, and automation issues. machine learning, AI, prescriptive).

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

JULY 26, 2018

It’s essential to provide content that meets the needs of searchers, no matter what phase of the buying process they are in. For B2B, this is especially important because the sales process is typically much longer than B2C. Writers can get more out of their content by monitoring and evaluating top performing assets.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

FEBRUARY 2, 2016

Here are three important steps in the process. Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. 3 Steps For Enabling Marketing/Sales Communication.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

AUGUST 2, 2018

Foregoing the planning phase will regularly cost a brand later in the process or, worse, in the results of the campaign. There’s a big opportunity there to streamline the review process and save time.”. “There’s an incredible urgency to skip the planning and get right to writing and coding a campaign. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

FEBRUARY 28, 2017

Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent). Surveyors note that “[Validating contact data] has also become a very popular automated process that is easily integrated into online contact forms.”.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. What successes or obstacles in the content marketing process have you encountered?

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Note : If you haven’t switched to Google Analytics 4, now is the time. For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265