Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
Industrial Marketing Today
SEPTEMBER 26, 2011
In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. How about free?
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Industrial Marketing Today
AUGUST 3, 2010
These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Let’s see how Google Analytics can help you do just that.
Industrial Marketing Today
MAY 22, 2011
You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. I read an in-depth article from ControlGlobal that talked about how major players and smaller vendors in the process automation industry are all experimenting with Apple iPads and other tablet PCs.
Industrial Marketing Today
JUNE 22, 2011
This is a critical step in making your lead generation and management an objective, quantitative process instead of a purely qualitative exercise. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics.
Industrial Marketing Today
FEBRUARY 24, 2012
During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. All very impressive “Marketing Talking Points” to prove their success.
Industrial Marketing Today
DECEMBER 1, 2011
It is definitely a process that involves much more than copywriting and clever wordsmithing. You need to gain a deeper insight into their needs, their roles in the buying process and their online behaviors. Learn to interpret the data from your site analytics and develop customer personas. Myths and truths about digital content.
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