Analytics and Process - B2B Marketing Zone

Email Marketing vs. Marketing Automation

eTrigue

FEBRUARY 2, 2022

Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Put yourself in your ideal prospects shoes, you can visualize what they are looking for at each step of the buying process. Be your prospect. Patience is a virtue.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

NOVEMBER 2, 2021

Put them in an email that’s triggered by the final decision process, and watch the answers roll in. You’ll also want to monitor your analytics for any major changes in engagement rates that may indicate time for an update. With the closed business, you may want to include a question to get net promoter score (NPS).

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B2B Marketing Zone

eTrigue

Email Marketing vs. Marketing Automation

4 Marketing Emails You Can Set and Forget (At Least for a While)

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