Digital B2B Marketing

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Measurement Media analytics marketing analytics retargeting search view-through' Many even count the same results twice, all to show that marketing is contributing to results.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process. About Eric Wittlake.

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? The buying process in some businesses is clearly defined, but it is not rational. I am a digital and B2B marketer with a background in online media and analytics. And what does that have to do with a woozle?

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Are Smartphones Making Us Stupid?

Digital B2B Marketing

Without full and extended focus on information, our ability to consume, process and consider the full implications of information is reduced. I am a digital and B2B marketer with a background in online media and analytics. Reduced critical thinking. Providing a hint and expecting people to grasp the conclusion is not enough.

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Five Signs Your Content Marketing is an Illusion

Digital B2B Marketing

Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. I am a digital and B2B marketer with a background in online media and analytics. Ideally, your content is easily discovered, naturally making you and your content a resource. About Eric Wittlake.

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Five Marketing Changes You Need to Make

Digital B2B Marketing

Through the sales and negotiation dance, the cards were slowly revealed one at a time, with you and your prospect jockeying for advantage through the entire process. I am a digital and B2B marketer with a background in online media and analytics. In the past, your prospect held the budget cards and you held the information cards.

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It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

There is not a simple rational process that will consistently create the same buying decision. A rational process may shape or support our beliefs, but they are still beliefs. I am a digital and B2B marketer with a background in online media and analytics. Beliefs are not absolute. About Eric Wittlake.