Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. By definition, the CDP fills the Customer Database gap. But I digress.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

OCTOBER 29, 2023

It was once a very simple process: data from other systems was copied into the CDP, where it was formatted into profiles and shared with other systems. Now, the input process may be some mix of copying data into the CDP, reading fully-formed profiles from a warehouse, or combining internal and external data.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It still provides sophisticated data quality, postal processing, and name/address matching, which are often missing in CDPs designed primarily for online data.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

APRIL 12, 2007

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. Examples abound: - channel-specific analytical systems for Web sites and call centers (see last Thursday's post ).

Distribution 120

Distribution Analytics Enterprise Management Lead Ranking 120

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. but there’s no doubt that many workers become more productive when they can automate processes without relying on IT professionals.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

MAY 2, 2021

To make things manageable, this framework identifies items that are the same for both, favor build, and favor buy, and groups them based on whether they apply to data collection, processing, or outputs. Processing/Buy Advantage: a purchased CDP will have core CDP processes already built, saving the cost of custom development.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

APRIL 2, 2008

launch of his company’s iLuminate analytical database. The company also claims high speed and terabyte scalability, although some qualification is needed: initial results from a query appear very quickly, but calculations involving a large result set must wait for the system to assemble and process the full set of data.

Analytics 120

Analytics Paid Search Agency Correlation Conference 120

Customer Experience Matrix

FEBRUARY 16, 2007

What really concerns me is the notion that speed-trap can create a meaningful analytical data set without human involvement. As with any solution, the raw interaction data must be processed to become useful. Speed-trap doesn’t quite say this, but it’s implied in the claim that the system can be ready in an hour.

Analytics 120

Analytics Aggregators Privacy Rules 120

Customer Experience Matrix

JUNE 2, 2016

So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems. How much organizational change will be needed?

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

DECEMBER 16, 2018

What this means for CDPs is that even vendors who started out simply assembling data or building databases have added applications, typically starting with analytical features such as segmentation, visualization, and predictive modeling, and then moving further towards execution with message selection and experience orchestration.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 4, 2014

But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JUNE 7, 2017

Pega sells software that improves the efficiency of company operations such as claims processing and customer service. It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 25, 2016

to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 7, 2017

But the human manager can only make a relatively small number of decisions about what the robots should do, and that puts severe limits on how complicated the marketing process can become. That is, work is still organized into campaigns that deal with customer segments because the human manager needs to think in those terms.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

FEBRUARY 7, 2016

I can easily come up with a good story to explain it: marketing technology has reached a new maturity stage where the data needed for good attribution is now readily available, the cost of processing that data has fallen far enough to make it practical, and the need has reached a tipping point as the complexity of marketing has grown.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing'

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

MARCH 24, 2015

Data from external systems can be imported to the core service in batch processes, stored within the core service''s own database, and also used in segmentation. These are Analytics, Target, Campaign and Audience Manager. And, again like its competitors, it has only integrated them to a limited degree. Confused yet?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. Data and analytics are included in the system; execution is not.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 13, 2010

It lets users connect to most standard data sources and then define a processing flow to filter, merge, aggregate, transform and otherwise manhandle data into a form that makes it useful. Veera also provides some basic analytics including descriptive statistics (mean, median, value frequencies, etc.), Veera is the data assembly tool.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

DECEMBER 19, 2017

In fact, we know that many CDPs support analytics without being connected to delivery systems, so this really shouldn’t come as a surprise. I take the remaining 26% as a healthy reminder that just having a CDP doesn’t guarantee all your systems will connect to that CDP, either by feeding data into it or reading data from it.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Customer Experience Matrix

NOVEMBER 5, 2015

How that's defined depends on the situation: key variables include the number and types of data you need available, how quickly new data must be processed, whether source data is already coded with a common customer ID, and how you want other systems to access the data. Obviously the key word in that sentence is "adequate".

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict'

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

OCTOBER 4, 2016

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. If I’m sounding vague here it’s because, frankly, so was Demandbase.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. real-time processes to identify Web site visitors, auto-fill Web forms or verify form entries, show data to sales people, support ad targeting, etc.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 30, 2014

It can handle pretty much any type of data and includes advanced natural language processing to extract information from text. has almost fully automated the data loading, variable selection, model building, and scoring processes. The system can also take non-API feeds such as batch data loads, although this takes more custom work.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 19, 2016

the shift to new technology happens in stages as individual components of a process are changed, which then opens a path to changing other components, until finally all the old components are gone and new components are deployed in a configuration optimized for the new capabilities.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 7, 2014

I speak with particular authority here, since Ontraport is the marketing automation system of record at Raab Associates – in part because they give me a free account, but mostly because it has the particular mix of email, Web forms, order processing, automation, and WordPress integration that suits my needs and have provided great customer support.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. The only thing that can be handled separately is marketing analytics, just like other types of specialized analytics. Okay, that's just quibbling about words.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. It just starts earlier in the process. Marketo is releasing Revenue Cycle Analytics in stages.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 15, 2016

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. I’ve classified vendors into those categories.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

JULY 9, 2009

Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Click to download Collaborative Analytics: Sharing and Harvesting Analytic Insights across the Business.) Click to read my Lyza review.)

Paper 120

Paper Business Analysis Software 120