B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MAY 29, 2013

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Creativity and brainstorming is often a free-flowing and seat-of-the pants process. For too long marketing has been treated solely as a creative, brainstorming function.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JANUARY 15, 2013

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. Are they engaged?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 25, 2012

analytics is more critical than ever. Big data and business intelligence are areas where data needs to be crunched and processed. Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), Strategic Planning.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

OCTOBER 18, 2010

Analyze Customer Touch Points: This is an easy but time-consuming process. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Visit your customer’s site and spend hours if not days observing their business. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100