Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

MAY 12, 2007

Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Don't just put the title of the webinar on your landing page with a "Download now!"

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. There are systems that automate this process though. That's OK actually.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

JANUARY 27, 2008

This is also easy to do by examining the search terms from your analytics program. This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. You may find out that there are some diamonds in the rough (as well as some bad apples).

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 1, 2006

If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Tags: business blog lead generation Sales process. This requires you to do some work. Do you have any additional ideas for using blogs as lead generation tools?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100