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OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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Marketing Automation Services Analytics Software Deliverability 151

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DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process. It’s difficult to use.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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OCTOBER 11, 2023

Do you rely on a sales team to handhold prospects through a lengthy buying process? And any shared resources, like operations or analytics, should be clearly defined. Consider your GTM motion Before you start sketching out your org chart, stop to think about your go-to-market (GTM) or sales motion.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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MAY 1, 2018

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

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NOVEMBER 27, 2023

B2B companies have complex buying processes (hello, long sales cycles!). What is the best process for handing off leads to sales? For example, Hitachi High-Tech Analytical Science wanted to automate lead creation and drive tighter sales and marketing alignment. What are the next steps once that is done?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 2, 2023

Fin-serv marketers can connect with potential customers by creating and sharing relevant, helpful content tailored to the early stages of the research process. Here’s the good news: When you’re executing repeatable, automated campaigns, you only need to go through the approval process with your legal team once.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195