Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Rethink your marketing data analytics strategies. Turn insights into outcomes with marketing data analytics.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports. That would be a good metric to know.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Litmus

APRIL 18, 2024

and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Martech

MARCH 11, 2024

Leveraging the largest independent identity graph, LiveRamp can assign individuals and households with anonymized, pseudonymous identifiers, which require user consent and ensure compliance with privacy regulations. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

Porch Group Media

NOVEMBER 29, 2022

So if you’re scheduling a home service, such as a home inspector appointment, we are able to understand that and the next steps that the consumer will most likely take and the types of companies and brands that the consumers is probably considering as they’re planning your move, giving brands the opportunity to get in front of that consumer.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

So if you’re scheduling a home service, such as a home inspector appointment, we are able to understand that and the next steps that the consumer will most likely take and the types of companies and brands that the consumers is probably considering as they’re planning your move, giving brands the opportunity to get in front of that consumer.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Analytics team. A combination of teams. Ad Ops team. Product team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

SmartBug Media

AUGUST 23, 2023

Some aren’t even aware that AI and machine learning are already behind many of the products and services we interact with on a daily basis. Whether you’re looking up driving directions, browsing your streaming service’s content recommendations, or simply scrolling your social media feed, a form of artificial intelligence is likely at work.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Navigate the Channel

JANUARY 3, 2024

People are happy to connect with businesses, products and services they respect and value. Ensure that your previews look good everywhere you want it to go, or you may suffer from “send fear” Be Attentive to Analytics and Engagement Failing to track and analyze email marketing metrics is a common mistake.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Are we there yet? An era in which marketing and e-commerce teams are in lock-step alignment.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? So what are we to make of Treasure Data’s new CDP for Service offering, described as “the first in a new suite of solutions for applications beyond marketing”? Its purpose is to serve as a platform for all voice, chat and digital customer service systems. Emphasis added.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? Related: The end of email open rates.

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email. .

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Adobe Experience Cloud Blog

APRIL 20, 2020

Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . The company still offers a traditional Editor-type website builder. . Creating an ADI site is simple.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Convert

APRIL 26, 2022

There are several lawful bases that Convert relies upon, which are published in our privacy policy. Contract : We fulfill our contractual responsibilities to you (when you register as a customer, buy from us or use our services, for example). Choosing between Software-as-a-Service (SaaS) and self-hosting can be tough.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SmartBug Media

MARCH 18, 2019

For some people, this might be a small price to pay, but if you’re choosing a video hosting platform for a professional service or business, this is probably not the best route to take. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. financial services)? in the future.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So who do these laws apply to? How does it impact American companies ? Bluetext’s recommendation?

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 13 min We urgently need a Global Data Convention.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Mail Privacy Protection (MPP) Apple’s Mail Privacy Protection gives people the option to withhold their IP address from senders so that their activity and location can’t be tracked.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Litmus

NOVEMBER 12, 2021

Which email service providers integrate with Integrated Insights? Do public Proof URLs expire after 30 days, or do they last longer? Public Proof URLs expire after 30 days. If you need to extend the link, simply create a new public Proof URL.

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. While the usernames currently consist of random words with a 0 toward the end, this pattern is likely to change, and they all use the same domain name as people who actually use iCloud as their email service. But what about Hide My Email? Not really.

Email Marketing 86

Email Marketing Privacy Protection Privacy Paid Search Agency 86

Litmus

JULY 6, 2021

Here’s how you can answer the call: Gain critical audience insights into your current email subscriber base using advanced email analytics to understand how many of your subscribers are viewing emails on Apple devices and in Apple Mail. The post Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone? appeared first on Litmus.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Remember that Google Analytics uses landing page sessions to calculate conversions.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Here in the U.S.,

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

Litmus

DECEMBER 15, 2023

Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap. Be sure you and your team are aware of international email laws that apply to you, data privacy best practices , and changes to the email marketing landscape like Apple’s Mail Privacy Protection (MPP). Here’s why.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a notch.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135