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LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean Room

LeadsRX

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore.,

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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New LeadsRx Privacy Studio™ Expands Support to Additional Cloud Service Platforms to Create Data Clean Rooms

LeadsRX

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. For more details on LeadsRx security and privacy, please click here.

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

It is a method of data analysis that automates the analytical model building process. There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns. Data Privacy One of the main challenges is data privacy.

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5 GA4 issues and why they’re a good thing

Martech

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This is partly because it is free, and many competitors disappeared over the years as they couldn’t give away their software at no cost.) Most software upgrades to new versions come with a new UI. This is a flaw in their logic.

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How to Leverage Intent Data to Drive More Business

NetLine

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out.

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