How Lego Bocks Explain Why Bloomreach Bought Exponea
Customer Experience Matrix
JANUARY 27, 2021
The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.
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