Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

Social Media 135

Social Media ROI Media Cross-Selling 135

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. SEO and SEM, data analytics, cross-channel consistency and user experience. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. But because Saassy had tied their analytics to a simple goal , rather than the stories of their audience members, these wins were almost missed. Proper storytelling while implementing analytics can help fix this.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Storytelling. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Use Content Drill Down in Google Analytics to show how readers move through the website.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Content Standard

NOVEMBER 11, 2016

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 93

Content Standard

APRIL 23, 2024

Today’s CMO combines the power of data analytics with a real-world understanding of customer needs, wants, and pain points to craft brand experiences that resonate more deeply. The modern CMO: Focuses on customer insights, not just data points: Analytics are powerful, but cannot tell the whole story.

CMO 57

CMO Enterprise Management Planning Work Management 57

Heinz Marketing

AUGUST 25, 2018

Some of the best questions the presenters at Content Marketing World have been asked about content marketing. The 7 Storytelling Secrets of Successful Salespeople. We know storytelling is key in successful salespeople, but how do they do it so well? B2B Marketing Analytics Is Broken. Great article, Manny Rivas.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

The Customer

NOVEMBER 30, 2020

As a storyteller I like a set-up, a through-line, and a resolve. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. Then, as I do with my podcast interviews, I wrote out my intro and a flow for the questions I’d ask the panel. And that, after all, is also what 2020 is all about.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 111

Effectiveness Tips Storytelling Conference 111

Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Content Standard

DECEMBER 19, 2023

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. A swell of AI powered analytics tools promise next-level insight into our audiences’ behavior and preferences.

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

Bluetext

JUNE 30, 2023

These tools analyze complex data sets, identify patterns, extract valuable insights, and present it in a visual format that’s easy to digest and make informed decisions from. Analytics plays a huge role in business operations, but understanding all the different data points can be a complicated and overwhelming venture.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JULY 6, 2020

If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Storytelling. Slides and presentations. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. But those figures can also be a doubled-edged sword because modern marketers are awash in analytical information. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 58

Storytelling Marketing Attribution Paid Search Agency Budget Programs 58

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. Every marketing department wants to engage in better storytelling.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. But those figures can also be a doubled-edged sword because modern marketers are awash in analytical information. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. But those figures can also be a doubled-edged sword because modern marketers are awash in analytical information. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. But those figures can also be a doubled-edged sword because modern marketers are awash in analytical information. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful. Marketing attribution is complicated stuff.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. Google Analytics Academy.

Social Media 117

Social Media Training Course Resources 117

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Creating those quality experiences in every medium across channels creates enormous complexity and presents new challenges. A Content-Centric Marketing Mindset.

Class 62

Class Analytics Best Practices Planning 62

Martech

APRIL 22, 2022

To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. Big data and analytics. Click here to download!

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Heinz Marketing

NOVEMBER 11, 2020

With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. My moment of shift was when I read Storytelling with Data by Cole Nussbaumer Knaflic.

Thought Leadership 131

Thought Leadership Analysis Advertising Funnels Case Studies 131

Martech

JANUARY 23, 2024

With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Good tools recognize the importance of storytelling with data.

Analytics 130

Analytics Storytelling Budget Programs Paid Social Agency 130

Navigate the Channel

DECEMBER 14, 2023

Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Contently

MARCH 30, 2020

Nudge , an analytics platform that tracks branded content performance around the web, found that attention time on content is up a whopping 39 percent over the past four weeks , compared with the same time period a year ago. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Salesforce Marketing Cloud

NOVEMBER 4, 2021

FACT : Many people without specialized degrees in data science or analytics have a natural ability to connect the dots between data points within datasets. One example: data storytelling, where writers dig into data to produce compelling visualizations. MYTH #1: Translating data requires specialized degrees.

Correlation 98

Correlation Merchandising Opinions Training 98

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87