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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough. This brief yet helpful post provides some answers.

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Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

Keyword Research for Search Engine Optimization by Search Engine Watch Mark Jackson presents a concise yet very helpful process outline for performing basic keyword research, using keyword tools, and analyzing the competitiveness of terms to prioritize your list for SEO efforts. This is one tool that belongs on every SEO pro's list.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

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Best of 2008: SEO Link Building

WebMarketCentral

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid.