Biznology

FEBRUARY 18, 2020

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Is Anonymous Information Really Anonymous? 25:23 Outro. SearchChat is available on. Who is SoloSegment? appeared first on Biznology.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

FEBRUARY 11, 2020

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Cookies are Dead. 33:56 Personalization without personal information. 27:29 Outro. SearchChat is available on. Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Martech

JANUARY 13, 2022

LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and streaming services, providing data to support the optimization of customer journeys. The post Unbounce acquires LeadsRX marketing analytics appeared first on MarTech.

Analytics 107

Analytics Paid Search Agency Touchpoints Acquisitions 107

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Marketing Insider Group

AUGUST 4, 2017

For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run.

Analytics 171

Analytics Marketing & Strategy Marketing Organization 171

ClearVoice

FEBRUARY 21, 2023

It’s audio content through podcasting, a platform that can be an indispensable addition to your marketing strategy. Professionals listen to podcasts to grow their businesses, manage their finances, improve their parenting skills, inform themselves, and so much more. In our busy world, podcast listeners have grown year after year.

Content 52

Content Distribution RSS Work Management 52

Biznology

JULY 2, 2019

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Your Customers are Begging for (Better) Personalization appeared first on Biznology.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Search Engine Journal

AUGUST 15, 2022

The switch to Google Analytics 4 affects far more than just SEO. The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal. Krista Seiden discusses paid media, reports, and more in this episode.

Analytics 77

Analytics SEO Google Media 77

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Biznology

AUGUST 22, 2019

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: The B2B Dog Days of Summer appeared first on Biznology. 0:00 Intro. 1:40 Dog Days of Summer. 10:15 Slow is smooth, smooth is fast. 25:15 Outro.

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

Contently

OCTOBER 5, 2016

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Crimson Marketing

JULY 22, 2014

Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

Biznology

JUNE 11, 2019

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. SearchChat is available on. Who is SoloSegment?

Business 116

Business Customer Satisfaction Opinions Practices 116

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. Contact us to discuss any of your project needs at info@thinkers360.com first appeared on Thinkers360.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Digilant

MARCH 14, 2023

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Biznology

NOVEMBER 13, 2018

Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Google Podcasts. Podcast originally posted on SoloSegment. The post SearchChat Podcast: Budget Season Survival Guide appeared first on Biznology. Find more from SearchChat on.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

SEPTEMBER 10, 2019

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: A Data Backlash Is Coming appeared first on Biznology. 28:10 Outro. SearchChat is available on. Who is SoloSegment?

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Crimson Marketing

MAY 29, 2014

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics Top of Funnel Marketing Funnels 100

Crimson Marketing

JUNE 4, 2014

The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts'

Analytics 100

Analytics Product Marketing 100

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

Crimson Marketing

AUGUST 13, 2014

Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Biznology

MARCH 21, 2019

18:45 Why CMOS are planning to use that data for AI, personalization and predictive analytics. The post SearchChat Podcast: Own, Don’t Rent your Data appeared first on Biznology. 11:28 Why data ownership is a top priority for brands around the world. 29:20 Outro. SearchChat is available on. Spotify Stitcher Radio Google Play iTunes.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! MSR Leadership Consultants India Contact Professor M.S.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Industrial Marketer

NOVEMBER 5, 2022

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Marketing & Strategy 98

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Biznology

NOVEMBER 14, 2019

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. What does he reveal?

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

PureB2B

JULY 28, 2021

Demand Science's CDO/CIO, Shakeel Itoola was featured on recently on an episode of the SalesStar Podcast. By leveraging predictive analytics, decisional intent, and behavioral data, we're able to gain a thorough understanding of our audience and the contacts that we provide our clients with. Here's the full episode-.

Practices 62

Practices Best Practices B2B Sales Demand 62

RebelMouse

MAY 11, 2020

The popularity of podcasting has exploded in the past few years. In 2020, it is estimated that 75% of Americans are now familiar with podcasting, which is an increase of 10 million in just one year. Google Podcasts Manager will use a verification process to make sure each user's podcast is available on. Google Podcasts.

Google 54

Google Analysis CMS Development Demand 54

Search Engine Journal

FEBRUARY 14, 2022

The post Google Analytics: What’s A Good Bounce Rate In 2022? Podcast] appeared first on Search Engine Journal. Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business' growth.

Analytics 86

Analytics Google Best Practices Business 86

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. This is especially important if you are doing deep-dive analytics or predictions on the information. Their revenue is also growing by 10%.

Analytics 109

Analytics Work Management Marketing Management Click Rate 109

Crimson Marketing

NOVEMBER 5, 2014

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. Marketing Technology Podcasts'

CMO 100

CMO Analytics Software Planning 100