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B2B Marketing Traction

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results. Set your strategy.

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it. Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Can you keep up with your planned frequency? As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Your strategic plan identified how many followers and how much engagement. BTW, y ou are planning your marketing on a regular basis, aren’t you?

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Contact New Incite today. Some Rights Reserved.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).