The Point
DECEMBER 28, 2017
Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. HS) I’m really excited about the possibilities for leveraging predictive analytics and big data in marketing automation. HS) Marketing is becoming more and more personalized.
The Point
JUNE 30, 2017
ABM has different metrics (“leads” as such don’t really enter into the conversation), requires a different creative approach that is specific to companies, personas, even individuals, and demands highly personalized, relevant content. Instead, let’s call such programs “target account campaigns.”
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The Point
DECEMBER 11, 2018
Lack of personalization. Implicit in that one-to-one principle is the need to personalize messaging, content and creative in order to maximize relevance for, and engagement from, a particular account, buying group, or individual decision-maker. Creating personalized messaging and content is one thing.
The Point
NOVEMBER 29, 2017
Or Social Media Analytics. Today’s buyers demand relevancy – or even personalized content. In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. If we only had ABM, you hear. Or Predictive.
The Point
SEPTEMBER 19, 2018
You’ll learn how to get noticed, how to work as part of a team, and yes: how to deal with a wide range of personalities. Think social media management, content management, marketing automation, reporting and analytics. Work for an agency. At some point early in your career, work for an agency.
The Point
NOVEMBER 27, 2018
Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. These insights can then allow those marketers to create more personalized, targeted and (therefore) effective lead nurturing programs.
The Point
OCTOBER 25, 2017
Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.
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