LeadSloth
MARCH 15, 2009
Email Analytics. Integrating web & email analytics for better conversion. Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Using direct mail with dynamic printing to recover email addresses. Using Artificial Intelligence to predict prospect behavior.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). After that, the (previously anonymous) website sessions are linked to a specific person. Marketing & Web Analytics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
OCTOBER 16, 2009
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. sales & marketing processes).
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Lead Nurturing. Customer Support.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. These are the trends that are mentioned most often: Improved ROI & Reporting.
Expert insights. Personalized for you.
100 
Let's personalize your content