Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Most of these firms actually started as marketing automation, personalization, or delivery systems and added CDP capabilities later.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

FEBRUARY 18, 2018

They’re built to solve two of GDPR’s toughest technical challenges: connecting all internal sources of customer data and linking all data related to the same person. company-owned) personally identifiable information and use deterministic matching to ensure accurate linkages. In particular, CDPs focus on first party (i.e.,

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It still has more than 300 predefined attributes for specialized analytics and processing, although the system can function without them.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

FEBRUARY 13, 2020

You’re likely aware that some analysts and CDP vendors disagree with the CDP Institute definition, arguing a CDP should include analytics and experience orchestration. I personally don’t much care how anyone defines “activation” so long as they’re clear about what they mean when they use it. But that’s a debate for another day.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. I’m at the National Center for Database Marketing Conference this week.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

DECEMBER 16, 2018

At the same time, other people – often marketers who had found through personal experience that unified customer data was rarely available – started by build database-only CDPs, based on the same insight that the value was in the database. Less clear is whether stand-alone CDPs will continue to thrive or “CDP inside” solutions will take over.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 27, 2020

Of course, some use cases are worth more than others and some sources cost more to integrate than others; you also have to consider the availability of the CDP itself, of central analytical and campaign systems, and of delivery system that can use the outputs. I'm kind of impressed.” Ouch, but he had a point.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

APRIL 4, 2007

In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. This suggests that what Acxiom Digital found really appealing was Kefta’s ability to render personalized Web pages, rather than its particular targeting technology.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. The in-memory profiles allow external systems to call Celebrus for real-time tasks such as Web site personalization or bidding on impressions.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

OCTOBER 29, 2017

The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. The offer and message can be further personalized based on customer data. Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2017

This puts it in competition with dozens of other customer engagement and personalization systems. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. This makes sure that appropriate content is available for each situation.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. There was a sharp drop in new CDP funding.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

JANUARY 12, 2019

And I suspect that many buyers prefer to work with a local firm, especially for customer-facing functions such as personalization where knowledge of local buyers is important. But that also slowed during the most recent period and actually reversed outside of Europe, where analytics vendors gained share.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

MARCH 24, 2015

These are Analytics, Target, Campaign and Audience Manager. Audience Manager can hold vast amounts of detailed data, but does not store personally identifiable information such as names or email addresses. In Adobe’s case, the various products remain as distinct “solutions” served by a common set of “core services”. Confused yet?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 16, 2013

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. Predictive analytics finally take center stage. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. Enough of that. I'm hungry.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 6, 2018

There are certainly exceptions to this among CDPs: indeed, CDPs that focus on analytics and personalization are frequently used in combination with other CDPs that specialize in data collection. Those connectors are tuned to ingest complete data streams, not the handful of entity attributes needed for master data management.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

NOVEMBER 5, 2015

Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. One notably missing feature is predictive modeling to drive personalized messages, but Iterative recently set up an integration with BoomTrain to do this.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 7, 2017

It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. Pega Vice President for Decision Management and Analytics Rob Walker gave a separate keynote that addressed fears of AI hurting humans.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

JANUARY 19, 2016

A content analytics engine automatically classifies existing content without manual tagging. Email is personalized through API connections with email service providers. But it's still quite special: as Weinroth points out, there are many systems to select offers for ecommerce but few for content marketing.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Subtle distinctions are needed because the systems are basically similar.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. Maybe a better delineation among the tracks themselves would help too.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 22, 2011

The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. The only exceptions are customer profiles, segmentation, and content to support Web personalization.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 7, 2017

It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. In essence, each customer has a personal robot following her around, figuring out what’s best for her alone, and then calling on the other robots to make it happen.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The reality is a bit different and depends greatly on the definition of “personalization”. We’ve just seen that consumer interest in personalization may not be quite as high we thought.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JUNE 2, 2015

B2B CDPs have favored analytical applications like lead scores and churn predictions. Content templates do incorporate some visualization, as well as tokens for personalization and machine learning-based product recommendations. Everyone else wants to combine the database with a practical application.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

AUGUST 25, 2016

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. The company also announced enhancements to existing products.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

FEBRUARY 15, 2016

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. The design category is crowded with systems for the established applications of personalization and programmatic ad bidding.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

MARCH 9, 2015

It also implies there’s a lot of value in “identity association” technologies that link related data to the same person. Focus on the analytics layer. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. Everything is biddable.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120