Chris Koch

FEBRUARY 11, 2011

We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I’d rather see a chief marketing analytics officer than a chief technologist. B2C companies have these “wonks” today.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

JULY 16, 2010

For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here). Awaken personal aspirations.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

MARCH 18, 2011

Hope to meet you live, in-person soon! We need to create talking points for salespeople to use when communicating to customers and prospects, and we need to find ways to integrate salespeople into the content development and dissemination processes from the start. How do you link content to revenue? Please give me your thoughts.

Work Management 100

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Chris Koch

DECEMBER 28, 2010

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Optimize your content for phones. General Marketing. But it ain’t thought leadership.

Planning 100

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