Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Among those, almost half plan to add staff.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Within the next two years, 79 percent said they envision it being “extremely important.”

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

The time is now to earn the respect of our organizational peers. The time is now to earn the respect of our organizational peers. Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. We’ve earned a seat at the revenue table.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

SmartBrief - Marketing

MARCH 7, 2024

Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Seismic

FEBRUARY 6, 2024

Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Let’s dive in.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Behavioral analytics for business application. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

InsightSquared

JANUARY 8, 2021

Together, we will work to address many of the challenges revenue professionals face, including cross-functional alignment, forecast accuracy, analytics and reporting, and overall processes improvement and optimization. Despite the growth, the high quality of content and networking amongst your peers is extremely valuable.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. “We Mecs’ team began working with conversational analytics platform Netbase Quid in 2018. The power of tracking consumer sentiment.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

SEPTEMBER 9, 2020

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Heinz Marketing

APRIL 14, 2022

More than ever, CMOs must be facile with left-brain (analytical) and right-brain (creative) thinking. CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. In the digital age, this approach no longer works.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Heinz Marketing

MAY 13, 2023

Video Marketing Analytics: A Comprehensive Guide to Measuring Your Success by Khoshant Lande As video content continues to dominate the digital landscape, businesses are increasingly leveraging this powerful marketing tool to engage with their target audiences. Great Sellers are Great Researchers. So, what research should you do?

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. It means that for companies to succeed with online content marketing, they have to adapt. They have to change the way they think about content distribution, and who creates it in the first place.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 87

CMO Peer-to-peer Work Management Fulfillment 87

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. On average, customers engage with nine different channels in their buying process before making a purchasing decision. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Litmus

JUNE 24, 2022

Email Marketer : Discover key concepts across strategy, technology, collaboration and analytics in Litmus. Email Marketer : Discover key concepts across strategy, technology, collaboration and analytics in Litmus. Now’s your chance! In this article, we’ll cover: What is Litmus Certified? Who is Litmus Certified for?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Vision Edge Marketing

AUGUST 17, 2021

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Vision Edge Marketing

FEBRUARY 27, 2024

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Hitting the #1 position in search results is every SEO marketer’s dream. However, when that doesn’t happen, it leaves you asking: What went wrong?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Salesforce Marketing Cloud

MARCH 21, 2022

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. Learn more.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Reimagining Analytics for the AI Era AI is changing everything. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. But professionals know that AI can only be as powerful as their data.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

ClickZ

DECEMBER 3, 2019

In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data–not crystalline–to gaze forward at where our business is going. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Litmus

NOVEMBER 7, 2018

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Email prints, email read time, and revenue per subscriber are the metrics that are most dependent on the use of third-party analytics.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. This may result from differing priorities, the desire to move fast or other excuses. To implement, manage and maintain new martech solutions, I recommend the following.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91