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9 Google Analytics metrics every marketer should know

Biznology

Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. How do you navigate Google Analytics.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Check out the Analytics account of a mature content marketing program. It’s the mini-version of Wikipedia for your industry. Who ranks ? Pause your advertising.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much. Burson-Marstellar is taking an ombudsman approach to social media.

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Influencer marketing should not be about collecting influencers

Biznology

Successful influencer outreach is just the end result of building a real relationship over time. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Last month, I wrote about 2 challenges to keyword collaboration.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.